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Maximize the ROI of Your Events

You’ve got your booth, your product looks great, and your staff is ready to go, but have you discussed your goals and how to measure success? Are you really prepared to talk to customers and media? This 30 minute seminar will focus on how to set realistic goals for your live events, simple strategies for maximizing your ROI, and how to talk to consumers and media. You'll walk away with specific tips on how to drive interest in your brand and products, helping you get the most out of your NAHBS experience.

Steve Elmes is the owner of SJE Productions, a strategic marketing firm with over 20 years of experience developing and executing business strategy. His background in the bicycle industry dates back to the early 90s and includes working for Fat City Cycles and co-founding Independent Fabrication. He oversees all sponsorship and relationships for NAHBS. Maria Hennessey is the founder of SMAK Strategies, SMAK Strategies specializes in strategic PR and digital marketing services that help bring brands to the forefronts of their markets. SMAK serves clients across a variety of industries, including the outdoor, cycling, and travel markets.